Edgar Mitchell has claimed that UFOs are real and represent an alien expedition to Earth for over a decade.
Yet all of a sudden, this past week, it was news. Why? It’s not like the interview itself was big media—Mictchell was talking to a small-time Candian arts and culture zine, Kerrang!. This is not exactly Diane Sawyer or Wolf Blitzer. So why was this news picked up by major corporate syndicates?
I’m guessing it’s probably related to the fact Edgar Mitchell is a paid advisor for the next X-Files movie. Before you assume you know what I’m saying here, let’s pause to savor the flavor: a franchise about shadowy government conspiracies and cover-ups is engaged in a conspiracy to promote itself. This conspiracy involves driving paranormal memes into popular awareness to create a context, and thus a demand, for their product. It’s the most elegant example of a “full circle” phenomenon I can think of for these times.
Charlie White & The Reptilians.
Here’s an earlier example: the incredible photographic proof that David Icke’s reptilians are real. Even assuming that this is a sane framework, there’s the question of how a severed monster head is nescessarily proof of shape-shifting reptilians running the world. (How exactly does a member of the Illuminati wind up with his head swinging from a chain in a barrio somewhere? Did Tony Blair just go missing?)
The photo, of course, is not “real” but a work of art, by photographer and surrealist Charlie White. His whole portfolio is equally as inspired and I definitely recommend checking him out.
http://www.wired.com/wired/archive/12.02/white.html
Cloverfield and The Nephilim
Another great example of viral marketing creating post-reality conditions is the short snippet of Cloverfield promo which featured a transparently fake news broadcast about an enormous monster washed ashore in India. These days, it exists on YouTube—not as a commercial, but as proof that the biblical Nephilim existed. It’s being re-purposed to promote End Times Christianity, and it’s examples like this—really huge unintended consequences—that will characterize the future of viral marketing.
Here’s an example: http://www.youtube.com/watch?v=n2k7cigzi6Y
The Recent Montauk Monster
This inspiration for all this was the recent “Montauk Monster” that’s making the rounds online, which immediately evoked Charlie White’s work for me. (My own variation on the same confirmation bias I mock in others—LOLZ hypocrisy FTW)
Naturally, there’s no other angles, no accompanying email or explanation, just an image and lots of speculations in the comment boxes of various high-traffic sites. Naturally, a big part of that speculation involves viral marketing, and I think it’s important to clearly state something signifigant:
Regardless of this specific instance—or any of the examples I’ve shown here—there’s now another possibility that needs to be considered when evaluating bizarre evidence and High Strangeness: corporate pranking for the purpose of advertising. These operations are deliberately secretive and cryptic, and backed up by huge budgets. For instance, I’m sure more got spend on the Cloverfield hype than NIDS of MUFON have spent in the past 5 years.
Post-Reality
Extraordinary claims require extraordinary evidence and we’re on the verge of a flood of extraordinary evidence, devoid of context. I cannot over-emphasize how debilitating this will be, when anyone who wants confirmation and proof of their reality tunnels will have an over-abundance of utterly realistic evidence at their disposal.
Remember what MJ-12 did to UFOlogy in the US? Destroyed it for decades. Expect more of the same. A flood of counterfeit evidence will undermine reality as surely as a flood of counterfeit money would weaken an economy. (Or as surely as gangs of criminals running around dressed as cops or SWAT teams would erode faith and trust in authority.)
