Themikenesedude - 21 August 2008 04:17 PM
That part about only 37% of people being connected to the internet surprises me. I’d like to see where statistics on internet usage are so that I could get a better idea.
From Alan Moore (no, not that Alan Moore) who runs Communities Dominate Brands:
http://communities_dominate.blogs.com/brands/2008/07/on-seventh-mass.html
This is a long, rambling article but he drops a lot of gems. Here’s the highlights.
Why mobile? There are seven reasons why mobile trumps the internet (or any of the previous five legacy mass media channels). I won’t go through them all here now, let me pick three that the internet cannot touch in its power.
First is reach. The internet reaches 1.3 billion people (of which an increasing proportion are already using their mobile phones as their primary - or often only - internet access device.). But there are over 3.5 billion mobile phone subscribers today. Every one of those mobile phone users can be reached with a basic SMS text message (and 74% of us are active users of SMS, so they will be able to respond to your communication). Out of the internet’s 1.3 billion users, only 1.2 billion are active users of email. So the most powerful communciation method on the internet - email - has a possible maximum reach today of 1.2 billion. If we take only the active users of SMS - remember the reach via mobile can reach essentially every mobile phone subscriber on the planet - the 74% of 3.5 billion - is 2.6 billion. So today - the active users of the most prevalent interactive media method - SMS text messaging - is over twice the size of the user base of email.
I have no idea what this implies for a WAR site but it does make me glad I’m getting used to Twitter and my own phone’s SMS as a communication interface. I need to do some serious research on delivering music content to mobile platforms!
