http://www.brainsturbator.com/site/comments/saving_the_world_with_marketing_advertising_and_public_relations/

Additional Resources:

Keyword Suggestion Tools:

http://www.digitalpoint.com/tools/suggestion/

http://inventory.overture.com/d/searchinventory/suggestion/

CSS Cheat Sheet:
http://lesliefranke.com/files/reference/csscheatsheet.html

Some Ben Mack gold from Poker Without Cards:

Marketing is the war of brands. I mean that literally. For some, fighting helps them feel alive and rejuvenated. For me, I just get tired. And I’m almost always tense, and it comes from being in battle day-in and day-out.

Of course it is a hostile work environment. We are waging war. We are trying to be the dominant brand in the wireless category. War tactics are manifested on the battlefield of media and on the battlefield called office or corporateland.

These war tactics are akin to moves in poker.

In poker, one seeks to exploit positional advantages. Information is powerful, so, you have an advantage over the players to your immediate right, because you always play after them. You play after you know what they have done and before they know what you will do. Less than one-quarter of the time the cards will decide who wins, you always act with more knowledge than the players to your right, unless you are first to act. Meanwhile, the players to your
immediate left have an advantage over you.

In poker, I might move seats to position myself to the left of a loose player, exploiting their tendency to overplay; in marketing, we might adjust our positioning to exploit another company’s weaknesses—such as their hyping a product with inferior qualities.

Both marketing and poker are games of money that are won by exploiting weaker players. Most weak poker players bluff too much. Most weak marketers over-promise and hype their products: over promising in marketing is bluffing the consumer because you don’t have the goods you purport to have. Bluffing garners a lack of respect. In essence, bluffing is utilizing resources for a short-term gain. While short-term gain is a viable part of business, if utilized too often, bluffing is a form of unduly exposing yourself to liability.

Also check a recent thread on “real” economic theory:

http://www.brainsturbator.com/forums/viewthread/150/

Via Wes Unruh’s excellent series on Ben Mack’s strategies on Alterati:

http://www.alterati.com/blog/?p=198#more-198

The magic word is MONETIZE: Infomarketing seeks to monetize every interaction the marketer has with the prospect online through some sort of profit-maximizing strategy. The last year has seen this kind of monetization become mainstream with Google incorporating Adsense into blogger, and with Amazon now providing contextual linking for their affiliates, creating a web presence that’s heavily monetized is simple at the most basic level. This affiliate marketing system has sprung up from the edges of network marketing strategy and has become a part of the way that the internet itself is structured. There are a couple primary reasons for this.

First, network marketing by its very nature generates tracking data. Research is so important in an attention economy that supermarkets provide discounts to the shoppers who willingly provide the store with their shopping habits, for example. And in the online world, where a few tweaks one way or another can skyrocket the response rate of “click-throughs to conversions”, tracking and research IS the game. Secondly, affiliate marketing has a huge benefit for the producer of the product. The producer simply makes it known, via a resource like Click-Bank, that they’re willing to pay anyone who can sell their product. The salesperson, the affiliate marketer, only gets paid if they complete a transaction, and the producer pays only out of the profits generated by the sale. Salespeople invest themselves into spreading the message, effectively becoming the medium. Working at the level of emails to hundreds of thousands of people who have consciously opted into one’s email list makes adding a block of Google Ads to a private blog of a ham fisted approach, but there are marketers out there who have put Google Adblocks on thousands of blogs as well, and appear to be doing okay as a result, despite how frustrating these non-signifying blogs can be when they make their way into the search engine results.

And ultimately what this is all about is about driving traffic past advertisements, at the most base level. Whether that traffic is driven by a high-octane pitchman, someone like Joel Bauer, who uses a refinement on the carnival barker pitch combined with NLP stage presence to draw massive attention at trade shows in the real world, Tellman Knudson’s formulaic approach to generate massive traffic online through email campaigns, or Google’s massive and top heavy affiliate scheme to seed the blogosphere with it’s own eyeball traffic past the musings of a million blogspotters online, or the almost quaint attempts on television to keep the couch potato from thumbing the fast-forward on the dvr, to keep them caught in a trance through the commercial advertisements, all of this betokens a split: the old economy has broken down into its three primary parts. We’re looking at the manifestations now of an economic reality that runs on capital, attention, and reputation. Increasingly, capital is made to serve the needs of attention and reputation, to the point I suspect capital may actually be unimportant, that attention and reputation can generate leverage in terms of actual currency much quicker than the old ideas of capital. Another way, probably more accurate in a traditional sense, is to view the ideas placed into motion by the attention and reputation to be the invested capital. In either event, recognizing this allows for some remarkable fortunes to be made off of information being sold on home-burnt cd-roms and dvd-rs filled with unencrypted .pdfs, mp3s, and .movs.

Further statistics:

http://internetworldstat.com/

Worth checking out if only for the graphics.

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Those are currently the ads I see when logged into my Gmail account. So for some reason Google thinks I’m a radicalized homosexual. Interesting. Well one of those is half true, and if Freud is right both of them are

http://audiblehype.blogspot.com/

A continuation of this material, as applied to my music career.  If anyone else is doing DIY Promotion, hopefully this is useful.

http://www.google.com/analytics/